Monday, 9 May 2011

Final Production

Here is our final music video, hope you all enjoy :)

Sunday, 8 May 2011


Front cover which includes conventions of; Aritist Name, Song Title, Images of the Aritst.

Inside Booklet which includes conventions of; Artist Images + special thanks

Inside where CD fits

Spine which includes conventions of; Artist name + song titlle, barcode, record label

Back cover which includes conventions of; Artist name, song tracks, barcode, images, record label.

Advertising Poster which includes conventions of; aritst name, song title, release date, image of artist, preview of album cover and newspaper quotes.

Thursday, 5 May 2011

In what ways does your media product use, develop or challenge forms and conventions of a real media product?

How effective is the combination of your main product and ancillary texts?

The combination of my ancillary tasks and main products I feel are very effective as the audience are able to make reference to the main singer who is only a small feature in the music video. It can give them a sense of realisation as they may be unaware who the singer actually is, and could even cause confusion in that the track has male vocals and the main stars in the music video are two females. I believe that the photography work and photoshop skills are very strong, and when combined created an authentic and professional piece which helps with the advertisement of our media product.
Because my target audience is of an age range of 16-24, my product would be prodominantly advertised via social networking sites such as face book and tweeting, as they are very popular and would gain a wide audience. Another way in which my video could be consumed is by uploading it to you tube. This way, people from all over the world are able to view, and can give us positive feedback or constructive critisism which is extremely beneficial in the post production of our product. In addition, a vital way of distributing our product is through TV. Our music video could be viewed on channels such as 4music, The Box and The Chart Show, which would gain millions of viewers as they would also be able to watch it as many times as they like on 'Catch up on demand'.

What have you learnt from your audience feedback?

By making my profile public I have been able to gain feedback from people all over the world, and in doing this have gained a lot of positive comments. Before consrtucting our product, we had a clear idea that our target audience was both boys and girls between the ages of 16-24. We decided this as our audience as the main star in our video is of a similar age, which means that the viewers watching can gain inspiration, relating to her. We believed that the boys would watch the video because they would find both girls attractive and aspire to be like the singer 'Dillon' whereas girls because they would aspire to be like the stars at the same time as relating to the stalker. Here we are taking advantage of Blumler and Katz theory of Uses and Gratifications of 1974. Another aspect of this theory is social interaction where people can look at the media product and discuss it with other fans or their friends afterwards. We also acknowledge the ideas behind Naomi Wolf's 'The Beauty Myth' (1991) which claims that pictures of sexually attractive women are used to sell products to women because women are conditioned to aspire to look like whatever is the contempary model for beauty, so girls may buy my product bevause they want to look like Vivo. Because of this, we decided to host a screening of our video to people of these ages, and produced a hybrid questionnaire to gain some quantitive data on the opinions of our product. Here is the example of our questionnaire with the results;

Did you enjoy the song?

Did the piece look authentic and professional?

Did you understand the narrative?

Did you think there were a wide variety of shots?

What shot did you prefer?

Did the costumes reflect the roles?

Did you recognise the locations?

Did you understand the black and white effect?

On a scale from 1-5 with 5 being the highest, what wouldyou rate our video?

We also used a video camera to record our screening, ensuring that we had both male and female opinions and people of different ages to give us the best possible feedback. We recorded their views straight immediately after they had watched our product as we wanted to capture their initial reaction. By doing this we were able to recieve both positive and negative feedback with constructive critisism in order to make changes to our production.

Over all I am extremely happy with the feedback that we have recieved, as all of the comments have been positive and has been excellently recieved.

How did you use media technologies in the construction and research, planning and evaluation stages?


For my evaluation, I have decided to take a different approach than to a formal essay, and am going to use different multimedia techniques to create entertainment as well as information.


Here we have put together a short video of some outakes we had whilst filming which brings back memories of how much fun we had!

Wednesday, 20 April 2011


Here are someflat plans for my ancillary tasks;
Advertising poster.



Before I could begin to construct my ancillary tasks, I had to analyse existing products in ordertoget an idea of what my products should include, and what they would be up against in the industry.

Here is the digipack for JLS album.
I like how the images are in black and white yet there is different bits of colour shown. Although the images are simple and the album is self titled I think it works particularly well the text is also plain and simple. Because there is only a little bit of text, it helps the images to stand out.

Friday, 1 April 2011


For our ancillary task, we have to create a digipack for the song we have chosen, as well as an advertising poster to promote the song, For this, we had to take a range of different shots of our

main singer who was going to be the image of both of these. We also made sure that our singer wore a range of different outfits to give variety in shots. Here are a few of the images that we had to take;

When first beginning to take photos, we realised that the camera was on a slight angle, so we then had to straighten up the tripod to ensure all our images were steady.

Long shot.

Medium Close up.

Close up.

Wednesday, 16 March 2011


Again, I am not the one who is responsible for props, however here are a couple of examples we
used. Props are very important as they make the mise-en-scene of our music video!

Here is the magazine that the stalker was admiring. In order to make this we had to use photoshop to construct something that would look professional and as realistic as possible.

Here is the lipstick we used int he first scene. We used this to give the impression that the stalker was trying her best to be like the celeb!

Thursday, 10 March 2011


Although I wasnt in charge of locations, here are couple of example of some of the locations we used;

This is a beach location at South Shields, where we filmed the scene with the star and the singer of the song. We chose this as the mise-en-scene is romantic and it also looks realistic and professional.

Here is anestablishing shot we used to set the scene in our video.

Monday, 7 March 2011


Here are some storyboards we created to give us a rough idea of what type of shots we will be shooting, and how long they will be.

Sunday, 6 March 2011


Here is a simple spider diagram on our main plot idea, although we will be developing ideas when filming this gives us a clear starting point.

Saturday, 5 March 2011

Getting Permission

Now that we have decided on our song choice - 'Grenade' by Bruno Mars, we have had to email the record company in order to get permission to use the song. Here is the email we sent;

Friday, 4 March 2011


In order to get an idea of what to include within our music video, I had to look at existing products to look at typical conventions of a music video. I looked at two products which had a similar narrative to our own.

Stan - Eminem

Mariah Carey - Obsessed

The major conventions I found after watching these music videos are;
- A different shot every 3 seconds.
- The artist singing being the main star.
- The lyrics of the song matching to the actions.
- Editing fitting the pace of the music.
- The mise-en-scene/costumes reflecting the mood of the song.

Friday, 4 February 2011


I realise I have to focus on what kind of shots I am filming, the camera movement and the surrounding environment. After research I found these useful tips;
- Get physically close to your subject (rather than using zoom)
- Film scenes using more than one shot
- Film more than just your subject
- Film at the same height as your subject
- Use a tripod
- Control lighting

When filming I must consider the types of camera angles;
- Eye-Level
- High Angle
- Low Angle
- Birdseye

I also had to anyalyse different types of shots and the frames;
Extreme Wide Shot

The view is so far from the subject that he isn't even visible.
Often used as an establishing shot.

Wide Shot

The subject takes up the full frame, or at least as much
as comfortably possible.


Shows some part of the subject in more detail while still
giving an impression of the whole subject.

Medium Close-up

Half way between a Mid-Shot and a Close-Up


A certain feature or part of the subject takes up the
whole frame.

Over Shoulder Shot

Looking from behind a person at the subject.

Point of view shot

Shows a view from the subject's perspective.

I will try to encorporate all of these different shots into my storyboarding.

To help me with this research i used the website;

Wednesday, 2 February 2011


Between the three of us, we have each been given individual roles;
I am going to be responsible of filming which means researching into how to work cameras and getting the best poissble shots we can.

Alysha Pearson ( is going to be in charge of directing, which means her roles are to be responsible for locations, props and costumes.

Alex Mctiernan ( is going to be responsible of editing, which means she will take charge of putting all of the clips together and creating the video.

To avoid any complications we are only using a small cast of four, where Alysha and Alex will play the main roles and I will be an extra. This will make filming easier and can all rely on eachother to put the effot in. As the singer, we are using Dillon Clift who will also star in the video as he has the same amount of free time as us and is commited to the project.


Following the questionnaire we have decided to create something with a strong narrative with lots of different effects. We are going to do something unusual which is going against the convention of having the music artist being the main star in the video, however just featuring in it. We hope this will give a sense of originality to our piece.


In order to come up with an idea for a music video, we constructed a questionnaire which was given out to 50 people of our target audience, I then calculated the results.

What genre of music do you listen to the most?
R & B

Who should be the main character in a music video?
Young male
Young female
Older male
Older female

How many locations would you like to see?
Less than 5
More than 5

How would you like to see the music video?
Black and white

Would you like to see slow motion and sped up shots?

Would you like the video to have a narrative?