Monday, 9 May 2011

Final Production

Here is our final music video, hope you all enjoy :)

Sunday, 8 May 2011


Front cover which includes conventions of; Aritist Name, Song Title, Images of the Aritst.

Inside Booklet which includes conventions of; Artist Images + special thanks

Inside where CD fits

Spine which includes conventions of; Artist name + song titlle, barcode, record label

Back cover which includes conventions of; Artist name, song tracks, barcode, images, record label.

Advertising Poster which includes conventions of; aritst name, song title, release date, image of artist, preview of album cover and newspaper quotes.

Thursday, 5 May 2011

In what ways does your media product use, develop or challenge forms and conventions of a real media product?

How effective is the combination of your main product and ancillary texts?

The combination of my ancillary tasks and main products I feel are very effective as the audience are able to make reference to the main singer who is only a small feature in the music video. It can give them a sense of realisation as they may be unaware who the singer actually is, and could even cause confusion in that the track has male vocals and the main stars in the music video are two females. I believe that the photography work and photoshop skills are very strong, and when combined created an authentic and professional piece which helps with the advertisement of our media product.
Because my target audience is of an age range of 16-24, my product would be prodominantly advertised via social networking sites such as face book and tweeting, as they are very popular and would gain a wide audience. Another way in which my video could be consumed is by uploading it to you tube. This way, people from all over the world are able to view, and can give us positive feedback or constructive critisism which is extremely beneficial in the post production of our product. In addition, a vital way of distributing our product is through TV. Our music video could be viewed on channels such as 4music, The Box and The Chart Show, which would gain millions of viewers as they would also be able to watch it as many times as they like on 'Catch up on demand'.

What have you learnt from your audience feedback?

By making my profile public I have been able to gain feedback from people all over the world, and in doing this have gained a lot of positive comments. Before consrtucting our product, we had a clear idea that our target audience was both boys and girls between the ages of 16-24. We decided this as our audience as the main star in our video is of a similar age, which means that the viewers watching can gain inspiration, relating to her. We believed that the boys would watch the video because they would find both girls attractive and aspire to be like the singer 'Dillon' whereas girls because they would aspire to be like the stars at the same time as relating to the stalker. Here we are taking advantage of Blumler and Katz theory of Uses and Gratifications of 1974. Another aspect of this theory is social interaction where people can look at the media product and discuss it with other fans or their friends afterwards. We also acknowledge the ideas behind Naomi Wolf's 'The Beauty Myth' (1991) which claims that pictures of sexually attractive women are used to sell products to women because women are conditioned to aspire to look like whatever is the contempary model for beauty, so girls may buy my product bevause they want to look like Vivo. Because of this, we decided to host a screening of our video to people of these ages, and produced a hybrid questionnaire to gain some quantitive data on the opinions of our product. Here is the example of our questionnaire with the results;

Did you enjoy the song?

Did the piece look authentic and professional?

Did you understand the narrative?

Did you think there were a wide variety of shots?

What shot did you prefer?

Did the costumes reflect the roles?

Did you recognise the locations?

Did you understand the black and white effect?

On a scale from 1-5 with 5 being the highest, what wouldyou rate our video?

We also used a video camera to record our screening, ensuring that we had both male and female opinions and people of different ages to give us the best possible feedback. We recorded their views straight immediately after they had watched our product as we wanted to capture their initial reaction. By doing this we were able to recieve both positive and negative feedback with constructive critisism in order to make changes to our production.

Over all I am extremely happy with the feedback that we have recieved, as all of the comments have been positive and has been excellently recieved.

How did you use media technologies in the construction and research, planning and evaluation stages?


For my evaluation, I have decided to take a different approach than to a formal essay, and am going to use different multimedia techniques to create entertainment as well as information.